Product Message & Story Are Vital to Successful Shopify Development

The most common challenge we encounter when working with new clients is a mountain of brand messages, product offerings, and values. These are all good resources to have: every brand needs a message, product, and value. The problem arises when there are too many, and a lack of hierarchy - the result is a confusing message for the people you’re hoping to sell to. And confusion often results in a loss of sales.

How to Avoid Custom Shopify Theme Disaster: Part 2

This is part two of a three part series on the essential features to include if you're having a Shopify theme custom developed for your store. If you missed the first, catch it here. The focus of these aren't highly complex features, but basic, flexible customizations you should expect to find in a custom theme (because most of them are available in premium themes available on the Shopify Store).